STEP-by-STEP by meridith
Strategies to Turn Prospects into Customers
Most of us understand the frustration that comes with losing a lead to a competitor after working so hard to attract them in the first place. Even worse, when we do manage to capture a prospect’s attention until the end, we somehow manage to miss the mark when it comes down to talking business and closing the deal as a new customer. These strategies will help you convert from prospect to customer.
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