How our customers get information, make decisions and buy has all changed. Right now, while you have been reading this, your best customers, your top prospects have already started the buying process and they started it without you. They are googling, reading articles and talking to their friends and family. If your name is not coming up, if your business is not the one they are hearing about, then you are already behind in the sales process. In today’s marketplace, you have to build your reputation and create buzz about yourself. You have to put yourself in front of the sales process.