I love my job as a female motivational speaker, partly for what I get to do (delivering keynote presentations and helping companies implement effective business growth strategies) but more so for whom I get to work with – my clients. This past week I was in Manhattan, Kansas, delivering a presentation for Eagle Communications at their Annual Sales Conference.
Now let me tell you, getting to Manhattan was no easy feat. First, while I am a Delta loyalist, I chose to fly American Airlines this go round because they had the only direct flight into Manhattan, Kansas. Tuesday morning I get up to check my flight status, and boom I get an email from American Airlines saying in essence – sorry your flight was canceled, no more flights today, hope you get there. Well, okay they said it a little nicer than that, but that was their point.
Turning to Delta Airlines for help, I managed to get a flight to Kansas City, rent a car and finally make it to Manhattan by 11 p.m. the night before my 8 a.m. keynote. A lot of effort, but little did I realize at the time, I would have crawled to Kansas to get to spend time with this sales team. High energy, seriously driven, and a ton of fun – that is the best way I can describe this company and this team.
Eagle Communications is led by an energetic and highly motivated CEO, Gary Shorman; a no-nonsense, action-oriented COO Kurt David; and a well-grounded, follow-thru guru by the name of Andrea Clinkscales. And while I thought I was showing up to deliver a keynote and a message that would help this already successful team get to another level; little did I know it was me who would walked away having learned a thing or two.
Right from the start you could tell this team and this company was special. Their website told of their history, they were proud of their employee ownership, and they were fiercely dedicated to the success of their customers and their community. But more than that, there was and is an energy about this team that is contagious, that makes you want to be a part of it, and makes you want to root for their success.
As I thought about the day during my plane ride home, I began to wonder and analyze: what makes this team so special? What is it that makes them standout from their competition, and what it is that is driving this company and this team to even greater levels of success year after year?
Well, I would love to tell you it was the amazing female motivational speaker they just had but unfortunately I cannot take the credit. As I sat on that plane, eating my pretzels and peanuts and thinking about the day, I came up with three things that really sets this team apart. Three things that make them different and three things that are fueling their business growth. Three things we all should integrate into our business growth strategy.
3 Strategies That Fuel Business Growth
1. Story Matters – Eagle is a team that is steeped rich in their history.
Dating back to 1948, Eagle was built on a foundation of:
- dedication to the communities they serve
That story and their rich history continues today, as they grow and expand geographically, as they add new team members and they add to the depth of services they provide. They never stray from their core message of integrity, trust and community connection. A lesson we all can learn, and a lesson we all should teach our teams. What is our story and how does that integrate into the work we do today, the way we serve our customers and the impact we have on our communities.
Business growth begins with our story
2. People Matter – The very essence of Eagle is their people. You feel it when you walk into the room, and you know it when you meet the team. The best part of my presentation was the part I could not shut down, the part that I never anticipated taking that much time, and the part there was NO way I was cutting short. The part? When I had the team, the people of Eagle, in the front of the room talking about their company, talking about Eagle Communications. Their passion, confidence and energy, it was electric and it underscored how much the people you have on your team determine your level of success.
Business growth is a direct result of the people you have on your team
3. Leadership Matters – Of course it does! Eagle, as I mentioned, is led by an energetic and powerful team of leaders who care about their people, care about their customers and care about their company. The stronger your leadership, the better your people, and the better your results will be. Eagle has that and more in a team of leaders that is rock solid. That perfect blend of confidence and humility is what makes people want to follow.
Business growth begins at the top
So there you have it, the three strategies that fuel business growth today. From my end, it was an amazing experience, and more than worth the effort to get to Manhattan, KS. Again, while I hope that my message of how to ensure success, no matter the economy, provided some new ideas and some inspiration to take this team to the next level, I know that what I learned from them about leadership, story and team has impacted my ideas of how to ensure business growth in 2016!
I invite you to take a lesson from this team at Eagle Communications, apply these three strategies to your business and to your team, and watch as you put yourself in a position to Win In The Trust & Value Economy.
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Motivational Keynote Speaker & Business Growth Expert, Meridith Elliott Powell works with clients to help them instill ownership at every level to ensure profits at every turn. Meridith is the author of several books, including her latest, “Own It: Redefining Responsibility: Stories of Power, Freedom & Purpose”. When not keynoting and leading workshops, she looks for inspiration cycling, golfing or hiking her favorite trail. https://meridithelliottpowell.com