Groundbreaking research report to turn uncertainty to strategic advantage

What if I told you that uncertainty doesn’t have to be a bad thing? Based on research from our new report, we discovered that uncertainty was something that could transform your business and take it to the next level. That our extensive qualitative and quantitative study revealed that uncertainty creates new opportunities, stimulates innovation, and can be your greatest competitive advantage.

We are excited to announce the release of our groundbreaking research, The State of Uncertainty and The Impact on American Business Today. Click here to get your copy of the free report.

Utilizing research and data commissioned from The Center For Generational Kinetics, we have prepared this report in which you will uncover:

  1. The influence of uncertainty in businesses and new challenges that are emerging as a result.
  2. How business leaders think about and navigate through uncertainty.
  3. The differences between leaders who are proactive about uncertainty and those who are reactive.
  4. A 9-step formula allows you and your team to leverage uncertainty to create immediate opportunities and long-term sustainable growth.

FREE WEBINAR: Thursday, May 6th at Noon EST, Meridith is going to dive deep into the report, “The State of Uncertainty and the Impact on American Business,” plus she will walk through the proven 9-Step Formula that you can put into action to turn all this uncertainty into your competitive advantage. Register now to save your seat! They are filling up fast! Registered attendees will receive a bonus!


This report guides you through leveraging uncertainty to your advantage and provides you with current data gathered from personal interviews, surveys, and focus groups with business leaders from a broad spectrum of industries, tenures, ages, genders, and experience levels. The results were profound and proved how vital it is for businesses and leaders to shift their beliefs and actions related to uncertainty.

Let me share a little background of why I commissioned the study and why I believe that uncertainty can be your greatest competitive advantage. In 2018, I became obsessed with the word uncertainty. I wanted to know everything about it–what we think about it, how we feel about it, and how we react to it. And let me share: it turns out, we do not like it.

Research proves that we would rather know something bad will happen instead of living with the unknown. I found that fascinating and was intrigued that CEOs and leaders are still worried and stressed about what could or might happen even in good economic times.

That got me thinking, what if uncertainty was something we needed in our businesses, and what if disruption was something that could fuel growth and transformation?

I went on a mission to find companies and leaders who had done just that: learned to use uncertainty strategically and expand their companies and gain competitive advantage.

I was able to identify nine companies that have been in business since the late 1700s, early 1900s, and they are still in business, thriving today. That means they have come through World Wars, Economic Depression and even survived two pandemics.

From that research, I created my proven 9-Step Formula for thriving in an uncertain marketplace.  The formula works no matter the size of your business, the industry you are in, the markets you serve, or the depth of uncertainty you are experiencing.

To further prove the formula and the concept of uncertainty creating opportunity, we commissioned this study and published this report.

Uncertainty can be one of the greatest opportunities for your organization, your clients, and your team. But only if you do the work to more deeply understand it, get your team engaged in driving it, and have a strong strategy in place to capitalize on it. Enjoy this report, and please feel free to share as we want everyone to benefit and capitalize on the opportunity that uncertainty brings.

The State of Uncertainty and the Impact on American Business:

Get the groundbreaking report: Click here for free download.