What are you doing to win the war on talent?
This week I want to talk to you about what you are doing to win the war on talent. Listen, you can not go into a business today. I don’t care how large or small you are, that everyone isn’t talking about, how desperately we need employees. I mean, it feels like we are in a war, a battle, and it is one that we are losing. But just this morning, I was listening to the news, a restaurant owner, probably going to be one of the toughest businesses to find help in right now who said he is fully staffed. He owns 15 restaurants and he is fully staffed. What’s his secret right now he is treating his employees like they are the greatest and most important asset that he has every day. He tells them how grateful he is, that they are on his team.
He reminds them of the purpose and the importance of the job that they are doing. He invites them to be a part of solving the problems and creating new opportunities in the business. So they feel like they are a part of the business with them and he is supporting them and helping them push past their obstacles and holding everyone accountable to deliver amazing customer service. So what’s the secret. The secret is as the CEO, the moment that we went into battle, you can not delegate this job to anybody else. I don’t care if you are a smaller operation and you only employ five or six people, or you’re a large corporation, the most important asset you have. It’s just like what that restaurant owner said is your people make that your job. Number one, focus on your culture, make sure there is value to employees working there.
And every single day, you need to treat your employees like they are the most important part of your business. You know what? Because there are, and even though now a med will lose an employee sometime for good reasons. They decide to stay home and take care of children or aging parents, or they go back to school. You need to treat sales. Um, you need to treat human resources, recruiting people like it’s sales. You need to be proactive about it, just like your best customers are already working with your competitor. So are your best employees. So are your best potential employees. So if you want to win the war on talent and you can win the war on talent, make it your job. As the business owner, as a CEO to keep the employees, you’ve got create an incredible sales culture and be proactive about finding top talent and together, you’re going to turn this uncertainty into our greatest competitive advantage. I’ll see you next week.