>I read everything! I love to learn – especially about sales and networking.
For me, reading learning and dedication to continuous improvement in sales and networking is a definite competitive advantage. Anyone who works with me, follows me, or is just kind enough to listen as I (constantly) share my thoughts and opinions – understands that I passionately believe that sales and networking are complex skills that require constant attention, reflection and enhancement if you are to be successful.
Understanding the economy, your clients, future projections and trends is critical to helping you make the right adjustments to your sales style, your product delivery and your choice of follow-up. For many of us, we are competing with people that have not adjusted their sales styles since the mid 1980’s, and as we head into 2010 knowing this could be just the lift we need to put ourselves out in front.
So what do we study, and where do we start? There are countless ways to learn and study sales and networking – books, CDs, DVDs, articles, blogs etc.. You name it, it is out there. While I study and read all of the above, I will have to admit I love books and there are some books I have read along the way that left a huge impact on me. First is Dale Carnegie’s, “How to Win Friends and Influence People” timeless classic; Second, if you want to become a master networker (and believe me this is an art and a science, and something most people never truly learn how to do) read Keith Ferrazzi’s “Never Eat Alone,” and lastly just to help you understand how our world, our economy is changing reading Dan Pink’s “A Whole New Mind.” Increadibly insightful and eye opening.
Sales and networking are one of the most important skills anyone can possess. Everything starts and ends with getting the client to commit to work with you. Take the time to study, grow and learn the skills – I promise you will love sales and networking as much as I do! (Okay, maybe not as much as I do, but you will learn to enjoy the process and reap the rewards.)