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  • Quick motivation and tools for busy sales managers!  Use the sections to help your people stay focused and on track.
  • Sales enablement is a hot topic—with a lot of different definitions. But the takeaway is this: Sales enablement is all about providing the information, research, tools, and training your sales organization needs to be effective. It could be marketing collateral or it could be a really good coach. Sales enablement enables reps to be better at what they do: finding leads, engaging prospects, and closing deals. This course explains the fundamentals, so you can design a sales enablement program that really works. Award-winning author and business strategist Meridith Powell dives into the value of sales enablement for organizations and the customers they serve, and show how to build a team and program from the ground up. Plus, learn how to assess and enhance your sales enablement program to continuously drive sales results.
  • When your client is a professional expert—such as a doctor, accountant, or architect—you'll need more than just basic sales know-how to close the deal. To win over these highly educated buyers, you must clearly demonstrate your own credibility and expertise. In this course, Meridith Elliott Powell helps to equip sales professionals with the skills and knowledge they need to sell into the professional services market and increase their close ratio. Meridith lays out what makes this market so unique, reviews the different structures of professional service firms, and goes over the right questions to ask to gather the information you need. Plus, she shares how to start selling to similar professional services once you've broken into an initial market.
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