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  • Strategic planning is key to successful business development. If you plunge forward without clearly defining your goals and how you’ll meet them, you run the risk of misplacing your energy and failing to make the kind of progress you envisioned. In this course, Meridith Powell shares how to use strategic planning to work smarter as you develop your business. Learn how to clearly define the long-term goal you want to accomplish, build your strategic planning team, and create a vision, mission, and purpose statement. Plus, learn how to create strategic initiatives, implement your plan, and assess the progress that you’re making (or not making) towards your goals.
  • In this course, sales strategist and instructor Meridith Elliott Powell spells out how to create and implement a strong sales system that helps you grow your consulting practice. Discover how to design a sales conversation, create a compelling value proposition, identify and respond to objections, and more.
  • Sales enablement is a hot topic—with a lot of different definitions. But the takeaway is this: Sales enablement is all about providing the information, research, tools, and training your sales organization needs to be effective. It could be marketing collateral or it could be a really good coach. Sales enablement enables reps to be better at what they do: finding leads, engaging prospects, and closing deals. This course explains the fundamentals, so you can design a sales enablement program that really works. Award-winning author and business strategist Meridith Powell dives into the value of sales enablement for organizations and the customers they serve, and show how to build a team and program from the ground up. Plus, learn how to assess and enhance your sales enablement program to continuously drive sales results.
  • Financial services sales representatives face a set of unique challenges. They sell intangible products or services that involve an element of risk. To succeed, you need to build trust and connect your services with your clients' needs—and their dreams. This course helps you approach the financial services sale in a way that inspires your client's confidence and helps them realize their goals. Learn how to understand the importance of your role, engage financially active customers, and match products to their needs.
  • When your client is a professional expert—such as a doctor, accountant, or architect—you'll need more than just basic sales know-how to close the deal. To win over these highly educated buyers, you must clearly demonstrate your own credibility and expertise. In this course, Meridith Elliott Powell helps to equip sales professionals with the skills and knowledge they need to sell into the professional services market and increase their close ratio. Meridith lays out what makes this market so unique, reviews the different structures of professional service firms, and goes over the right questions to ask to gather the information you need. Plus, she shares how to start selling to similar professional services once you've broken into an initial market.
  • Manufacturing is a vital, constantly changing industry. The effects of technological advancements, regulations, and other factors present a unique set of challenges to sales professionals. In this course, business strategist and instructor Meridith Elliott Powell provides you with skills and strategies that can help you clearly communicate your value—and close more deals—in this challenging vertical. Meridith highlights key industry trends, shares how to avoid being seen as a commodity, teaches you to leverage stories and case studies to establish credibility, and more.
  • Learn what it takes to break through the clutter and sell in the telecommunications market. In this course, Meridith Elliott Powell helps sales professionals understand and master the unique challenges and skills required to sell into this ever-changing industry. Meridith acquaints you with the trends and changes—including network security and over-the-top (OTT) services—that are currently shaping this industry, as well as what telecommunications clients expect from sales reps. Learn how to use a consultative selling approach to gain a deeper understanding of client needs, create urgency by recognizing and solving those needs, and continue to expand your sales relationship after the deal is signed.
  • In this course, business strategist and instructor Meridith Elliott Powell covers soft skills in depth, sharing strategies that can help you bolster your emotional intelligence and communicate more effectively with prospects. Meridith begins by explaining why soft skills are crucial to sales success. She then dives into some of the most essential soft sales skills, including building connections, listening, and selling with greater emotional intelligence. Throughout the course, Meridith also uses real-world scenarios that help illustrate soft skills in action.
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