>We’ve made our choice – to be one of those people who thrive in this economy.  One of those people that have made the decision to apply the strategies and take the actions to make it happen no matter the odds. We have accepted our reality, and we know the economy is not down it has forever shifted. We understand the consumer is driving the buying cycle, so we must now invest our time and energy in building relationships. With economic shifts, globalization and technological advancements we know the consumer can buy what they want, when they want it, and from whom they want it. We get it – we understand these changes – and we know we better be top of mind and  highly visible, if we want to be the first person our prospects think of when they are ready to buy.

So how do we do all of that, still turn a profit, have a life, and get all of our other work done? I mean, building relationships takes time, energy and lots of resources. How can we thrive in this economy, if moving our prospects to clients takes so much time and effort? The answer – we need to focus. If you want to speed up the buying cycle, if you want to encourage your prospects to move through the sales funnel, and if you want to build long term relationships that create loyalty, referrals and a powerful unpaid sales force, then you need to focus.

Focusing is really nothing more than having a plan and being clear about what you want, and how you plan to get it. Ask yourself these questions:
1. What do you want?
2. Who can help you get it?
3. What actions or strategies are you willing to prioritize daily/weekly to make sure you achieve it?

Plans don’t need to be long, they don’t need to be complicated, they only need to be clear and they need to be followed.  Where you spend your time, who you spend it with, and what you spend it doing, are directly related to your success (whatever your definition of success is.) The next time you feel stressed, full of anxiety or just plain burned out; take a look at where you have spent your time, who you have spent it with, and what you have done. Then see if it even remotely comes close to what you say you want for you career, your life, or both. I am guessing it won’t even be close.

The great thing about focus is that it is simple – not easy – but it is simple. Now more than ever, we are overwhelmed with constant messages, distractions, and changing priorities. If you want to thrive in this economy, if you want to be successful and you want to be happy, then you have to know what you want, and you have to put your time and energy into getting it. What you focus on in  life expands. It is that clear, that simple, and completely yours to achieve.