I’m enjoying the busy, bustling fall and I hope you are too! Here is my weekly Business Growth Roundup. Each week, I like to share what I’m reading and what is trending with some of today’s true thought leaders and business growth experts. Here’s a round up of who I’ve been following this week, and their recent innovative and insightful articles – Enjoy!
This Was a Total Show Stopper for Me
This post, in my opinion, is everything that a good blog post should be. Jill has taken a moment of awareness and discovery from her life and turned it into an insightful and quite deep lesson learned. Jill’s post is all about differentiating between the sweeping, “I’m a failure” sentiment that can get any sales person down, and the profound analysis of “Why did I fail today?” What you do today matters. Reflecting on circumstances as they unfold is how we’re able to learn and grow. Failing today does not make you a failure. Use today as a powerful tool to make you successful tomorrow to really grow your busine. It’s a great blog post; I hope you’ll take a moment to absorb it.
The Untapped Potential of Existing Customers
This isn’t a new concept, however, Keith brings some important reminders in his blog post and a staggering statistic. Apparently, just 17% of marketing teams feel that they effectively tap their existing customers effectively. Wow, that’s a surprisingly low number. In this day an age of more self-aware sales leadership, we are coming to better understand that by engaging existing customers and monitoring their buying signals, we can build customer loyalty and drive additional sales. Keith’s title is spot on; we need to learn to leverage our current customer loyalty, to build deeper, more trusting relationships, and to provide more helpful solutions that our customers actually need to fill that gap.
“Inside sales is just… sales.” Well said. If you work in sales – no, if you’re in business of any kind – you should have
an understanding of what sales really means today. This is the definitive article to lock into what inside sales means, because it doesn’t mean what it did 15 years ago. Inside sales was once a second-class department and is now the fastest growing segment of sales and lead generation. Ken Krogue is a thought leader in this area, having moved into this space and filled a void at a time when a true definition of inside sales didn’t exist. It’s a great article. I hope you’ll have a read.