“A people without the knowledge of their past history, origin and culture is like a tree without roots.” Marcus Garvey

I value knowledge and the insights that today’s business growth leaders are making accessible on their websites, blogs, on social media, and via LinkedIn. We are so lucky to have so much incredible knowledge at our fingertips. In this week’s business growth roundup, I’ve found some interesting commentary by three of today’s thought leaders on the subjects of events and trade shows, truths about sales, and about how management can affect the productivity of its employees.  I hope that you’ll enjoy the articles that I’ve sourced from some of the people who I’ve been following this week. Enjoy.

marilyncoxSix questions to improve your event strategy and ROI
Marilyn Cox

Where do you stand on the value of events? Do you feel that the cost per conversation is dramatically higher when you attend an event that your regular day-to-day sales engagement? Is the value there for you, or are events overblown? Marilyn Cox of Heinz Marketing has written an interesting article to look at the value of events. Every organization is different and Marilyn has broken this into 6 questions for us to ask ourselves to determine if attending these large events is really worth it. The value of events and trade shows can’t be summed up in a single metric, but she’s given us some good food for thought. What’s your take on events?

The Simple Truths About Selling
Mike Kunklemikekunkle

Wow, I just love this post by Mike Kunkle. He shows the difference between sales being complex and difficult. Sales isn’t easy, but that doesn’t mean that we have to overcomplicate the process. He’s compiled a fabulous list of sales truths. A few of my favorites include:

  • Figuring out who needs to be involved in the decision and what roles they play.
  • Determining the pain, cost, and risk that might be associated with your solution.
  • Proposing your solution and how it will address their situation and deliver the needed results as described above.

His list is extensive and they are all great points. I hope that you’ll read his post. It’s very insightful.

3 dumb reasons managers give for not recognizing their employees
Chester Elton and Adrian Gostick

First of all, great title. Straight to the point. There’s really no excuse for not recognizing our employees and we need to step back and realize that when we make excuses, we’re taking away from our team’s potential. Have you ever made any of the excuses that are outlined in this article? The good news is that it’s not too late to be self-reflective and to change the way that you lead. Become more aware of your employees, show that you appreciate the, find ways to recognize them regularly, and you’ll create a more productive team and working environment.

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Motivational Keynote Speaker & Business Growth Expert, Meridith Elliott Powell works with clients to help them instill ownership at every level to ensure profits at every turn. Meridith is the author of several books, including her latest, Winning In The Trust & Value Economy: a professional’s guide to business and sales success. When not keynoting and leading workshops, she looks for inspiration cycling, golfing or hiking her favorite trail.  https://meridithelliottpowell.com