These past few weeks I have been traveling and working in Southeast Asia. Okay, I will confess, a little more traveling than working. Between speaking engagements, I have had the opportunity to take in the culture, learn the history and embrace the uniqueness of this fantastic area of the world.
While touring the Cloud Forest in Singapore, I came across an amazing display of the plants, trees, and species of Southeast Asia. One area of the exhibit that captivated my attention; it was entitled Adapt to Survive. This exhibit laid out how each of these had morphed, changed, and grew over the decades. They grew given the challenges and obstacles they encountered. Not a single one of them stayed in their original form, because those that did not evolve, are extinct.
Just like everything does, this exhibit made me start to think about business and the challenges of today’s marketplace. Everything makes me think about business.
Given the challenges in today’s marketplace, are we doing what we need to do to Adapt to Survive? What are the obstacles and challenges we are facing in today’s marketplace, and what are we doing in our businesses to morph and change? Are we facing our reality? Because if we are not paying attention, we may be on the verge of extinction.
Five Ways to Adapt to Survive:
First and foremost, you need to understand what is going on with this economy. You need to stop and take a breath. Take an honest look at what is happening outside the four walls of your business. Survey and take a look at what is changing in the marketplace, your competition, and your customers. What changes are coming in your industry, and how is technology going to change the way you do business.
Take a look at your business given with all those changes coming your way. What is working in your business, and what is not? Where are you competitive at and where are you not? What are you doing that are attracting customers? What are you doing that are causing you to lose them? Take a long hard look at where you are making progress and where you are holding yourself back.
3. Grow & Expand :
With the understanding that everything about this economy, your customers, and your competition has changed, and that some of your business growth strategies are no longer working; it is time for you to grow and expand. It is time to invest in your professional development and learning. You need to increase your education about what is working in this economy, following those organizations that are thriving in this economy and discovering innovative strategies that will grow and expand your business.
With this new knowledge of what strategies are working in this economy; it is time to adjust your strategy to include them. Time to integrate these strategies into your approach to attracting new customers, expanding existing relationships and gaining competitive advantage.
Last, but not least you need to repeat, repeat again and again. The one thing that is constant in this economy is change. The process of understanding what is happening with the economy, assessing what is and is not working with your strategy, investing in your growth and development, and then adjusting your strategy to include what you learned needs to be on-going.
There is much to learn about business. One can learn by paying attention to what is happening in other parts of our society today and more importantly; from our history. I am excited to continue on with my journey through Southeast Asia to see what else I can learn about business growth and success. Tune in to learn as I share more about the strategies you need to succeed no matter what this economy does.